Richard Keith August (born July 7, 1986), is an American Rapper, Record Producer, actor, screenwriter and entrepreneur. He is one of the most gifted hip-hop artist of his generation. Snoopy So Fly emerged in the wake of influences such as Jay-Z, Eminem, Nelly, 50 Cent, T.I. and Lil Wayne. He started NewSouthRecords in 2008 and has not looked back since . He's one of the smartest rappers of his time. He's the future of a new genre of hip-hop he calls life music! With the new age of digital distribution, becoming one of the new age chart toppers is on his to do list . Snoopy So Fly has found the perfect balance between Rap, Hip-Hop, R&B and Rock. Creating a new sound that many will rendition soon to come! He is a genius work of art with that "New Sound". www.newsouthrecordsllc.com www.worldmovmentrecords.com twitter.com/snoopysofly Facebook.com/newsouthrecords